Promoting Prosperity and Collaboration for Carlsbad, Escondido, Oceanside, San Marcos, and Vista

Innovation and Prosperity – Innovation and Prosperity in the City of Carlsbad, Escondido, Oceanside, San Marcos and Vista

The cities of Carlsbad, Escondido, Oceanside, San Marcos and Vista launched innovate 78 two years ago to collectively promote their common corridor as a destination for prosperity. It was based on the idea that working together was more effective than competing against each other to attract talent, companies and investment.

Economic Development

Economic development is the process of expanding a country’s economic potential to meet the needs of its people over time. It involves increasing the productive capacity of a nation’s economy, creating new jobs and growing its standard of living. There are several factors that contribute to economic growth, including technological innovation.

Two years ago, the City leaders of Carlsbad, Escondido, Oceanside, San Marcos and Vista joined together to launch Innovate 78, an economic initiative to showcase our SR78 corridor as a magnet for talent, companies and investment. The Cities recognize that collaborating on economic development activities will strengthen the region and encourage business retention, expansion and recruitment.

Using data dashboards to highlight the strengths of our five cities, they promote our talent pools and thriving industry clusters, like bio-tech and beer. They’ve also hosted three industry roundtables in diagnostics, manufacturing and IT to accelerate local industry growth. They’re in regular contact with firms based in the region that are looking to expand or relocate and with companies outside the area seeking a talented workforce.

Community Engagement

Community engagement is the practice of directly involving local populations in all aspects of decision-making and policy development to enhance community capacity, improve transparency and accountability, and promote optimal resource allocations (CDC, 1997). It also supports a stronger sense of ownership and sustainability.

Communities with high levels of engagement have better standards of living, fewer wicked problems, and are more prepared to deal with those they do have. They are also more likely to support and participate in initiatives that will improve their lives.

The best way to engage the public is to show that you genuinely want their participation and that you understand them, including their social networks, culture, constraints, values, history, and perceptions. This builds connection, which will make your stakeholders feel understood and valued by your organization and brand, which in turn will increase their trust and engagement. Ensure that the process is accessible and inclusive by offering multiple ways to provide input.


Leadership is one of the most powerful forces in business. Done well, it puts a spring in your step, builds courage in your heart and gives you the head-to-toe mojo to move mountains. But done badly, it drains your soul and shakes your confidence. Merriam-Webster defines it as “the ability to influence and guide an organization, a group or a person.”

Leadership also refers to an individual’s capacity to lead — a trait often tied to the title or ranking of their position in a hierarchy. But it can also relate to the tone a company’s management sets and the culture that’s established for employees.

Two years ago, Carlsbad, Escondido, Oceanside, San Marcos and Vista launched innovate 78, an economic initiative that collectively promotes the five cities along state Route 78 as a magnet for businesses, jobs and investment. It has also boosted the region’s profile by hosting industry roundtables in diagnostics, manufacturing and information and communications technology to help businesses thrive in North County.

Revert to the home page

Leave a Reply

Your email address will not be published. Required fields are marked *