Innovation – Which Tools Do Entrepreneurs Not Use to Introduce Innovation Into a Market?
In order to grow your business, you need to innovate. Innovation can take many forms. It can involve introducing new products or services, improving existing ones, or changing the way you operate your business.
Effective innovations often start small. They may be the elementary idea that allowed a moving vehicle to draw electricity while running along rails, or the simple notion of putting matches in a box (there were once 50). The best ideas often come from your customers.
1. They do not use marketing
In the film Field of Dreams, Kevin Costner hears a voice that tells him “if you build it, they will come.” This is the premise behind the popular adage, and it can serve as an effective strategy for entrepreneurs. To discover market opportunities, entrepreneurs examine existing products and services their firm offers, watch developments in related marketplaces, and investigate research being conducted at universities or within other companies. They then pursue new developments that fit one of two conditions: an innovation that fits existing markets better than other products and services on the market; or a product that serves markets that are underserved by current offerings. 
Alli Webb, founder of Drybar, recognized a market need for blowouts, a hair drying service that is a niche in the hair salon industry.
3. They do not use sales
In a market economy, entrepreneurs determine what is produced and where it will be sold. They are the ones who create and implement market regulations. This is why bamboo capitalism is thriving in China, despite the fact that it is against the Communist regime’s policy.
The popular movie Field of Dreams features Kevin Costner playing a farmer who believes in the idiom that “if you build it, they will come.” While this may be an inspirational phrase, it is not a practical approach to entrepreneurship.
5. They do not use social media
There are many entrepreneurs that avoid social media because they do not understand it or are concerned about making a mistake. This is a shame, as if done properly, social media can be an incredibly powerful marketing tool for small business owners. However, it is important to note that there are also many risks involved in using social media, especially for businesses. One of the biggest mistakes that entrepreneurs can make is using social media in a way that could harm their reputation. A recent example of this was Elon Musk’s tweet announcing that he was considering taking Tesla private. This was a huge mistake that cost him his job and $20 million dollars in fines. Another common mistake is not leveraging social media tools to increase productivity and efficiency, such as HootSuite or TweetDeck.